GOOGLE ANALYTICS 4 (GA4)
What is it and why should migrate your website onto the latest iteration of Google’s web analytics platform.
The latest and biggest update to Google Analytics in 15 years is here predictive insights, deeper integration with Google Ads, multi-device measurement capabilities and more detailed data controls within a single dashboard.
WHY you should ADOPT GA4
Receive automated alerts for data trends such as sudden increase in demand for a particular product you sell or surge in traffic for a particular blog on your website. This level of machine learning can be used to predict outcomes such as business revenue for particular audience segments and help you market more effectively.
Google Analytics 4 provides better integration with Google Ads across all your cross-device marketing channels. This means that a user action on your app or YouTube channel could could change how they are targeted by your Google Ads campaign such as remarketing.
MORE DATA CONTROL
GA4 offers better support for increased compliance requirements due to data regulations such as GDPR. The new consent mode will make it easier for advertisers to obtain user consent or remove their data using new features providing businesses with previews of the data they are about to remove.
Now you can measure user behaviour across all devices within a unified dashboard, previously only available to Google Analytics 360 users. Enable Google Signals to deduplicate users across devices to improve the accuracy of your reporting and ad targeting.
Even if you don’t run a plethora of marketing channels or will ever have an app (are you sure?), Google still recommends you run GA4 alongside your current Google Analytics which will no doubt be dropped some time in the future.
HOW WE CAN HELP
conduct analytics/ppc health check on your website
combine gA4 with your existing analytics account
check website gdpr compliance and on-page SEO
provide recommendations on marketing strategy
HAVE IT YOUR WAY
Our style of marketing is fully flexible and designed to fit around your specific requirements. And by understanding your business, we develop solutions that are focused on delivering positive experiences for you and your customers.
get in touch
Call or WhatsApp us on 07585 447509 for your free consultation or complete the form below.