GOOGLE ANALYTICS 4 (GA4)

Receive automated alerts for data trends such as sudden increase in demand for a particular product you sell or surge in traffic for a particular blog on your website. This level of machine learning can be used to predict outcomes such as business revenue for particular audience segments and help you market more effectively.

Google Analytics 4 provides better integration with Google Ads across all your cross-device marketing channels. This means that a user action on your app or YouTube channel could could change how they are targeted by your Google Ads campaign such as remarketing.

GA4 offers better support for increased compliance requirements due to data regulations such as GDPR. The new consent mode will make it easier for advertisers to obtain user consent or remove their data using new features providing businesses with previews of the data they are about to remove.

Now you can measure user behaviour across all devices within a unified dashboard, previously only available to Google Analytics 360 users. Enable Google Signals to deduplicate users across devices to improve the accuracy of your reporting and ad targeting.